December 8, 2009
What have I been doing for the last 8 months? Surely not writing this blog. :)
Well… I have been busy elsewhere.
For starters I’ve been raising two kids. Cleaning, feeding, not sleeping enough. You know the routine.
I have devoted a lot of my energy developing our custom publishing start-up, Maggie. These are tough times, but I have been lucky. I have been blessed with extremely talented and enthusiastic colleagues. I find myself smiling almost every day walking to the office.
Maggie is the perfect place for me to explore the possibilities of integrating social media, traditional media and marketing. I have given a lot of presentations on the subject. Some can be found on YouTube and Slideshare.
I have also been writing. My new book project is called Goodmachine. The idea behind the book is simple: Companies should not focus on making money. Companies that try to be as good as they can make the most money. But I will probably never finish the book. I find writing a book more rewarding than marketing it. Goodmachine blog (in finnish).
My latest passion is a non-profit start-up called Perunapuu (Potato tree in english). It’s a web service that helps people find better tasting and greener food and ingredients.
Currently we are trying to find funding for the project.
If we get it of the ground it will be Good.
April 7, 2009
Last sunday I gave a speech in Kiev, Ukrain. Thanks for everyone in the audience. You were wonderful! And thanks for all the organizers! I hope to come back soon. And thank you, Dr. Covey for your wise words.
March 30, 2009
Solve this and become a millionaire.
March 13, 2009
Now you can read Strategy of giving also in estonian!
Kinkimise Strateegia can be downloaded from Teguila Estonia’s site.
February 25, 2009
Strategy of Giving has focused on the mechanisms of giving.
But what should companies give?
February 5, 2009
Many people have asked me this: “What happens if everything becomes free?”
The answer is simple.
And it is not just a gloomy prediction for some ill-managed businesses. For many business areas it is inevitable. If your product or service is web-based, on the long run your only possible strategy is freemium. And if you’re running on freemium, on the long run you will end up in Freewars.
One of the first business areas to enter Freewars is music business. Every new band has to give all their music away for free. Competition is so fierce, that no newcomer can charce for his work.
Characteristics of Freewar:
- You have to constantly develop new free features.
- You have to make previously chargeable features free.
- You have to give more and more control to your customers.
- You have to spend more time and money on marketing your free product.
- New competitors with more developed free features appear constantly.
- Making any revanue becomes impossible.
January 18, 2009
I wanted to write an article about a new music service called Spotify. They are giving away free memberships and I wanted to know a bit more about their philosophy. So I emailed them some questions. Instead of answering, they rewarded me with 100 free membership tokens. I think that answered all my questions.
So if you want a free Spotify membership, let me know.
UPDATE: No more invites left. Sorry.
UPDATE2: Ihan tosi. Loppu. Fini.