Comments on: The future of marketing http://sogiving.wordpress.com/2008/05/13/the-future-of-marketing/ Build-up for a great strategy Sun, 15 Nov 2009 12:39:15 +0000 http://wordpress.com/ hourly 1 By: Jean-Philippe DIEL http://sogiving.wordpress.com/2008/05/13/the-future-of-marketing/#comment-293 Jean-Philippe DIEL Tue, 04 Nov 2008 01:59:41 +0000 http://sogiving.wordpress.com/?p=206#comment-293 Emotional satisfaction is I believe the answer to your last slide. Above product marketing needs to create value / image to the brand so that customers feel good with their purchases. Emotional satisfaction / looking cool with my new iPhone is what people are after. If the product, its usage / ownership transfers nothing to the consumer then marketing (in my mind) has failed in its very task. BTW love your blog / keep up the good work. Regards, Jean-Philippe @ BrandMania http://concept2creation.blogspot.com Emotional satisfaction is I believe the answer to your last slide.
Above product marketing needs to create value / image to the brand so that customers feel good with their purchases. Emotional satisfaction / looking cool with my new iPhone is what people are after. If the product, its usage / ownership transfers nothing to the consumer then marketing (in my mind) has failed in its very task.

BTW love your blog / keep up the good work.

Regards,

Jean-Philippe @ BrandMania

http://concept2creation.blogspot.com

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